“The Mandarin Show” is just one product, and one version thereof, within one series, of one type of mnemonic entertainment. The potential range of global mnemonic entertainment products represents an entire new industry. And as the first holder of the rights to control the world’s primary mnemonic language lexicons, GLU will be in a unique position to control the future of this new industry. The ability to create multiple licensed product lines, based on branded mnemonic skill levels, with a variety of platforms and product categories points to the potential for an expansive array of products for a wide spectrum of consumers.