Everybody wants to learn a new language. But with each new language app, it’s like a brand new piece of exercise equipment. Everybody wants the gain. But nobody wants the pain that goes with it. So why are we even talking about pain with today’s apps? Because every major language learning brand is based on the same, painful memorization method: spaced repetition. And that’s why customers are abandoning these apps within weeks, days or even hours after signing up. At GLU, we’ve transformed the experience of language learning by abandoning the painful, go-to methodology of memorization, memorization and more memorization.